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Subject: Scienze della Comunicazione .com | il portale italiano di Scienze della Comunicazione
Date: Wed, 17 Jan 2007 22:06:46 +0100
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          <TD class=3DindiceNews width=3D506 =
colSpan=3D2>Musica</TD></TR>
        <TR height=3D25>
          <TD></TD></TR>
        <TR>
          <TD class=3DtitoloNews width=3D506 colSpan=3D2>Come un =
videoclip pu=F2 fare=20
            epoca: "Dedicato a te" delle Vibrazioni</TD></TR>
        <TR height=3D25>
          <TD></TD></TR>
        <TR>
          <TD class=3DautoreNews width=3D506 colSpan=3D2>di <A=20
            href=3D"mailto:magiuli@freemail.it">Massimo =
Giuliano</A></TD></TR>
        <TR height=3D25>
          <TD></TD></TR>
        <TR>
          <TD vAlign=3Dtop colSpan=3D2><IMG=20
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ioni_1.JPG"></TD></TR>
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          <TD></TD></TR>
        <TR>
          <TD width=3D506 colSpan=3D2>
            <TABLE cellSpacing=3D2 cellPadding=3D0 width=3D506>
              <TBODY>
              <TR>
                <TD class=3DtestoNews vAlign=3Dtop width=3D506>
                  <P align=3Djustify>
                  <META content=3D"Microsoft FrontPage 4.0" =
name=3DGENERATOR>
                  <META content=3DFrontPage.Editor.Document =
name=3DProgId>
                  <DIV align=3Djustify><FONT face=3DVerdana size=3D2>Il =
videoclip =E8 un=20
                  breve testo audiovisivo in cui si mette in scena per =
immagini=20
                  una canzone. La canzone stessa viene usata come base =
per dare=20
                  vita a un micro-racconto o a un montaggio =
non-narrativo di=20
                  sequenze legate alle parole, alla musica e alla figura =

                  dell=92interprete. Il clip viene utilizzato per la=20
                  programmazione e la promozione del brano musicale in=20
                  televisione, nei contesti pi=F9 diversi: dai =
contenitori non=20
                  musicali ai contenitori tematici, fino a diventare =
l=92elemento=20
                  portante del palinsesto delle emittenti videomusicali, =
come la=20
                  ben nota Mtv. Quando un videoclip viene ripreso e =
imitato pi=F9=20
                  volte, significa che allora ha fatto centro. Nel caso =
delle=20
                  Vibrazioni, che nel frattempo sono giunte al terzo =
singolo=20
                  (=93Vieni da me=94), il loro primo video, =93Dedicato =
a te=94, =E8 un=20
                  clip che ha gi=E0 fatto epoca. Perch=E9, dopo =
<STRONG>Elio e le=20
                  Storie Tese</STRONG>, adesso anche il rapper =
<STRONG>Frankie=20
                  Hi Nrg</STRONG> ne ha tratto ispirazione per =
rappresentare in=20
                  tv =93<STRONG>Chiedi, chiedi</STRONG>=94, l'ultimo =
singolo.<BR>Nel=20
                  video vediamo la ormai consueta Giulia che si veste ed =
esce di=20
                  casa, seguita da Mangoni di Elio e le Storie Tese, =
come accade=20
                  nel video di =93Shpalman=94. Ma, dopo che i due sono =
usciti dal=20
                  cancello, Frankie Hi Nrg =97 che se ne sta appoggiato =
a un muro=20
                  =97 irrompe nel cortile e poi nella casa di Giulia =
alla ricerca=20
                  di qualcosa: gi=E0 qui c'=E8 un primo elemento di =
rottura ed=20
                  entriamo nell=92ambito di una <STRONG>diversa =
rilettura</STRONG>=20
                  del video delle Vibrazioni rispetto a quanto avevano =
fatto=20
                  Elio e le Storie Tese. Il loro intento, infatti, era =
quello di=20
                  <STRONG>sbeffeggiare </STRONG>scherzosamente il clip=20
                  originale, <STRONG>ricalcandone fedelmente la=20
                  struttura</STRONG>, mentre Frankie Hi Nrg lo<STRONG> =
distrugge=20
                  totalmente</STRONG>, mostrando la sua natura =
sovversiva=20
                  (certamente migliore di quella di tanti altri rapper, =
o=20
                  presunti tali, italiani) nel momento in cui mette =
sottosopra=20
                  la casa di Giulia. =C8 come, a quel punto, se un luogo =
=93sacro=94=20
                  venisse profanato. Per cercare cosa, poi? Una gonna e =
una=20
                  camicetta di carta, che Frankie indossa percorrendo =
tutto il=20
                  tragitto che gi=E0 Giulia e Mangoni avevano percorso =
nelle=20
                  precedenti versioni del clip. A quel punto =
l'<STRONG>elemento=20
                  dissacrante</STRONG> del video di Frankie Hi Nrg =E8 =
pi=F9 che=20
                  palese: a differenza, infatti, dello sberleffo Eliano, =
qui c'=E8=20
                  un'ironia pi=F9 pungente e soprattutto vissuta pi=F9 =
in prima=20
                  persona, dal momento che se nel clip di "Shpalman" =
Mangoni e=20
                  gli Elii restavano comunque <STRONG>in secondo =
piano</STRONG>=20
                  (l'uomo segue Giulia, non si sostituisce a lei), nella =

                  rilettura di "Chiedi, chiedi" troviamo Frankie che, in =
maniera=20
                  evidentemente ridicola, pretende di rimpiazzare =
Giulia, che=20
                  tra l'altro =E8 scomparsa. Anche in questo video =
troviamo Le=20
                  Vibrazioni, che per=F2 non suonano: muovono la testa a =
tempo di=20
                  rap quando Frankie-Giulia esce di casa, e se ne vanno=20
                  <STRONG>in direzione opposta</STRONG> a quella in cui =
cammina=20
                  Frankie. Quando il rapper entra nel locale, non =
c=92=E8 nessuno=20
                  che sta suonando: ad aspettarlo trova solo dei =
bizzarri=20
                  personaggi (il senso di queste figure non =E8 molto =
chiaro, ma=20
                  forse potrebbe esserlo dopo ripetute visioni), e con =
questa=20
                  scena il video si chiude.</FONT> </DIV>
                  <DIV align=3Djustify><FONT face=3DVerdana =
size=3D2>L'ambientazione=20
                  di tutto il clip =E8 <STRONG>assolutamente la =
stessa</STRONG>:=20
                  cambiano solo dei piccoli particolari, che era =
impossibile=20
                  mantenere immutati&nbsp;(le macchine parcheggiate al =
lato=20
                  della strada, per esempio), ma sono proprio queste =
minime=20
                  differenze, tutto sommato, a impreziosire la terza =
versione di=20
                  un video gi=E0 noto. Si crea, infatti, in questo modo, =
una=20
                  "<STRONG>differenziazione dell'identico</STRONG>", che =
diventa=20
                  cos=EC "verosimile", o "quasi uguale".&nbsp;C'=E8 poi =
una certezza=20
                  assoluta:&nbsp;=93Dedicato a te=94 ha gi=E0 fatto =
scuola nel=20
                  contesto del videoclip italiano. Dobbiamo aspettarci =
prima o=20
                  poi una quarta rilettura?</FONT> </DIV>
                  <P></P></TD></TR></TBODY></TABLE></TD></TR>
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          <TD class=3DdataNews vAlign=3Dbottom width=3D253>Sabato 8 =
Novembre -=20
          8:19</TD>
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